New Balance Dynamorph
$150


New Balance Dynamorph is a series of wearable products for freestyle soccer players in the streets, inspired by the brand legacy, freestyle soccer athletes and the sport itself.

The concept of Dynamorph aims for an agile adaptability with deep engagement, considering the user journey and demand. Taking advantage of heat & sweat responsive textile, Dynamorph helps players effortlessly switch the mode between citywalk and immersive playing of freestyle soccer.

This project is not sponsored by New Balance. Branding for demostration purposes only.


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